Designing this logo for the 1st Annual The Cross-Eyed Bear Polar Plunge was an absolute blast. This event is all about honoring Doug Deaton, who was lost to cancer this year—and they’re making a splash (literally!) in his memory. 

The logo’s got some cool Egyptian-inspired vibes and a hidden “easter egg” —check out those hieroglyphics behind the bear, giving a nod to Lake of Egypt! We went with frosty blue tones and threw in a bold orange pop for that extra kick.