This project was such a blast— Mercedes and Greg Robinson wanted something modern, fun, and full of outdoor adventure vibes. With their rental properties spanning three states, I included custom icons to highlight each location’s unique charm: hiking, fishing, and waterfalls for Illinois, for example. These icons can also be sprinkled throughout their website for an extra cohesive look!

The logo itself has a cool postcard feel—because, of course, travel! And the color palette? I went with deep, rich sunset hues to keep everything vibrant and warm. Oh, and did you catch the hidden Easter egg? The ‘X’ marks the spot in Robinson on the “I”… did you make the connection?